From Marcy to Madison Square: The Rise of the Jay Z Brand
Virginia Kuhn
2014
Star Power: The Impact of Branded Celebrity, Edited by Aaron Barlow, Praeger Press
This chapter from the 2014 two-volume series, Star Power: The Impact of Branded Celebrity (edited by Aaron Barlow), examines the cross platform work of JayZ via his Black album, Fade to Black, the documentary about the rapper's "last" performance, and Decoded, the book in which he explains his view of hip-hop. Combined, these media account for a type of lettered orality that have helped to galvanize JayZ's brand.
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